LANDING PAGE
Bauducco
Role: Lead UX/UI Designer
The idea was to create a Landing Page for the brand's Black Friday campaign, enabling interested users to register and receive exclusive coupons and offers throughout November. The project was developed in collaboration with the CRO, CRM, and graphic design teams.
Proccess
To kick off the project, I aligned with the CRM teams to identify the key information needed for lead collection in the form and collaborated with the graphic design team, responsible for creating the visual identity for the Black Friday campaign. While designing the prototypes, I incorporated CRO recommendations and followed best practices in user experience and usability.
Project Scoping
Defining goals, requirements, and project constraints.
Usability study
Gathering information on best practices for Landing Page usability.
Ideation
Generating creative solutions in collaboration with the graphic design team.
Prototype
Creating interactive prototypes to visualize proposed solutions.
High-Fidelity Prototypes
After gathering all the necessary information and collaborating with the involved teams, I developed the wireframe for the project as well as the high-fidelity prototypes, which can be viewed below.
Landing Page
