ECOMMERCE
Demo Store
Role: Lead UX/UI Designer
The project’s main challenge was to design a model online store that adheres to usability best practices while offering a seamless and intuitive purchasing flow, allowing users to complete their transactions effortlessly. This initiative aims to serve as a reference ecommerce platform for clients launching their online stores, featuring customizable elements tailored to each brand's unique identity.
Proccess
I conducted weekly meetings with the Projects and Development team to identify development constraints and gather essential information to initiate the work. I explored references from a variety of market-leading stores and analyzed the Baymard Institute's guidelines to create pages with exceptional usability and interface design.
Project Scoping
Defining goals, requirements, and project constraints.
Benchmarking
Analyzing market-leading stores to gain valuable insights.
Baymar Institute
Studying the Baymard Institute's guidelines on usability.
Ideation
Generating creative solutions to address identified challenges.
Prototype
Creating interactive prototypes to visualize proposed solutions.
High-Fidelity Prototypes
After gathering information from the Projects and Development team, analyzing key market insights, and exploring best practices for online store usability, I developed wireframes and then high-fidelity prototypes, which can be viewed on this page.
Homepage
Category Page
Product Page
